In October 2010, THE GYM of Armonk Raises Funds to Combat Breast Cancer
Month-Long Fundraising Events During Breast Cancer Awareness Month Will Benefit Support Connection, a Westchester-Based Non-Profit Organization

ARMONK, NY, September 30, 2010 /24-7PressRelease/ -- THE GYM of Armonk, a premier fitness center and health club in Westchester County, has long supported cancer-related causes. After the success of last October's Breast Cancer Awareness Month events, the Armonk-based fitness facility will again raise funds to help combat the devastating disease with the goal of exceeding last year's total donation of $5,000. To help meet its target, THE GYM is partnering with Support Connection, a breast and ovarian cancer non-profit organization in Yorktown Heights, to sponsor a special month-long series of events to educate the community regarding breast cancer prevention, treatment and support options.

According to the Westchester County Health Department, breast cancer kills more Westchester women than any other type of cancer except for respiratory-related cancers. Annual incidence rates of cancer have increased during recent years in the United States, though mortality rates have decreased, due in part to the influence of awareness, education and improved treatment. In 2009, an estimated 192,370 new cases of invasive breast cancer were diagnosed in women in the U.S., along with 62,280 new cases of non-invasive breast cancer.

Founded in 1996, Support Connection provides one-on-one peer counseling, workshops, wellness classes, public education outreach and referral services to women diagnosed with breast and ovarian cancer - along with friends and families - in Westchester, Putnam and Dutchess counties. Their toll-free support and information line (1-800-532-4290) helps people across the United States. With Support Connection, no one living with breast or ovarian cancer has to face the condition alone.

"Support Connection is so grateful that THE GYM has again decided to partner with our organization for Breast Cancer Awareness Month," said Katherine Quinn, Executive Director of Support Connection. "These events play an important role in raising awareness among Westchester County residents and allow us to reach out to members of the community who might be in need of our support."

National Breast Cancer Awareness Month activities held at THE GYM are open to members and non-members alike. All proceeds from the following events (except where noted) will directly benefit Support Connection:

Support Connection Spin-A-Thon
Wednesday, October 6
Spin classes throughout the day will be set at a suggested $25 donation per bike/per class. All ability levels are welcome.*

Sage Yoga Class
Sunday, October 17 - 10:30 a.m.
Susan Rubin, yoga specialist, will conduct this class in honor of Breast Cancer Awareness Month. The class will be set at a suggested $25 donation per person. All ability levels are welcome.*

Spa Day at the escape spa
Monday, October 18
The escape spa at THE GYM will offer discounts on a 50-minute massage and a 50-minute classic facial. A portion of the proceeds will be donated directly to Support Connection.

Youth Basketball Games
Saturday, October 23 - 2:00 p.m., 3:00 p.m., 4:00 p.m.
Three 45-minute games will be offered. The 2:00 p.m. game will be held for kids age six and seven. The 3:00 p.m. game will be for eight and nine year olds. The 4:00 p.m. game is for participants ages 10 and 11. Suggested donation will be $25 per child/per game. All ability levels are welcome.*

Taste of the Towns
Tuesday, October 26 - 6:00 p.m. to 9:00 p.m.
Join us for this fundraising event as restaurants, bakeries, boutiques, and many other businesses from around the area team up to combat breast cancer. Experience the offerings from the area's finest merchants as they set up shop at THE GYM. Enjoy an adult night out filled with music, a silent auction, drinks, great food and more. Actor, Danny Aiello will be making a special appearance. $25 event ticket, go to www.firstgiving.com/thegym to purchase online; $35 at the door; Adults Only. *

Pink Hair Extensions
Wednesdays, Oct. 6, 13, 20 and 27: 2 p.m. to 4 p.m.
Thursdays, Oct. 7, 14, 21 and 28: 3 p.m. to 5 p.m.
Building on the success of last year's hair extensions promotion, THE GYM's escape spa will offer Pink Hair Extensions every Wednesday and Thursday throughout the month. The extensions are offered for a $10 donation.*

Pink Shake
Available everyday at the Juice Bar
The Juice Bar will offer a special "Breast Cancer Awareness Shake" - Strawberry Protein, Non-Fat Yogurt and Strawberries.

*All proceeds will be donated directly to Support Connection.

Press Release Contact Information:

Mike Dardano
Co-Communications
Senior Vice President
332 Main Street
Mt. Kisco, New York
United States 10549
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Fax: 914-666-9503
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